The differences between brand identity, brand image and brand reputation
The world of corporate branding is full of terms and concepts that can be easily confused or misused. ...
The world of corporate branding is full of terms and concepts that can be easily confused or misused. ...
Giving attention to one's BRAND is now a clear and well-known fact for all entrepreneurs entering today's market. Brand, in fact, has radically changed the relationship between consumer and product. Depriving the product/service of its Brand would mean reducing the purchase value of the good to almost zero...