The differences between brand identity, brand image and brand reputation
The world of corporate branding is full of terms and concepts that can be easily confused or misused. ...
The world of corporate branding is full of terms and concepts that can be easily confused or misused. ...
In the digital world, styles and trends change very rapidly, as do consumer tastes and behaviors. Keeping up with new trends is what is most necessary for any brand, large or small....
If we were to decide to place the cornerstones of marketing on a scale of priorities, in the very first positions we should place the concept of brand identity. ...
Giving attention to one's BRAND is now a clear and well-known fact for all entrepreneurs entering today's market. Brand, in fact, has radically changed the relationship between consumer and product. Depriving the product/service of its Brand would mean reducing the purchase value of the good to almost zero...