When we talk about typeface in terms of branding, we certainly do not mean personality but rather the lettering (font) used. It often happens that even in major companies, in the process of designing a new brand, people choose to use a commonly used font (arial, helvetica, verdana) rather than something new and less common. This happens because you...
Even today we remain fascinated by a simple mustache (Nike) or a Yellow M (McDonald's) and wonder how they became such great brands. The answer is simple. Just think that the world's biggest companies are often graphically represented by small...
Brand or Brand is a name that is used to identify a product or service. ...
A coffee served in a blue cup will seem colder than the same drink served in an orange cup......
In a time of great revolutions and changes, such as the one we are now in...
