Finding customers in the United States: the American Dream
If you are a U.S.-based company, or you want to start one from scratch, we have partners operating locally...
August 18, 2023
Author: Cristian Barbarino
The differences between brand identity, brand image and brand reputation
The world of corporate branding is full of terms and concepts that can be easily confused or misused. ...
July 27, 2023
Logo restyling
In the digital world, styles and trends change very rapidly, as do consumer tastes and behaviors. Keeping up with new trends is what is most necessary for any brand, large or small....
June 27, 2023
The Power of Brand Identity
If we were to decide to place the cornerstones of marketing on a scale of priorities, in the very first positions we should place the concept of brand identity. ...
May 10, 2023
Social Branding
Leveraging social platforms to build and define corporate brand identity is at the heart of so-called social branding, a strategic activity...
March 27, 2023
Digital projects: why to rely on Graficoach
Graficoach is a project I came up with, mixing coaching and NLP skills with knowledge in the graphic and digital world. Over the years, I learned that people needed to create digital designs that reflected their personality first. ...
March 10, 2022
How to do personal branding
Step one, define your potential and characteristics. The aspects that make you unique and allow you to be recognizable compared to competitors. Beyond that, if you are looking for strategies on how to do personal branding, it is essential to define your target audience and goals. In the next...
05 March, 2022
10 new digital professions in 2021
The year 2020 has seen the emergence of new digital professions that are becoming increasingly in demand in the labor market. The pandemic has forced companies to introduce new methods and strategies hitherto unknown. ...
June 17, 2021
Digital stories on the wave of change
Digital projects are now our bread and butter. The world in which we live has undergone a process of digitization, such that we have all become personally involved. Current events, and in particular the pandemic, have led many companies to enter the digital world, seeking...
April 30, 2021
How to give your brand a very strong identity?
Giving attention to one's BRAND is now a clear and well-known fact for all entrepreneurs entering today's market. Brand, in fact, has radically changed the relationship between consumer and product. Depriving the product/service of its Brand would mean reducing the purchase value of the good to almost zero...
November 16, 2020
