30 Apr Digital stories on the wave of change
I digital projects are now our bread and butter. The world in which we live has undergone a process of digitization, such that it has involved us all personally. Current events, and in particular the pandemic, have led many companies to enter the digital world, seeking new strategies and opportunities.
Exactly 1 year ago, in May, I started a format on YouTube, dedicated to digital projects and experiences of friends and clients. Each Wednesday I hosted a different professional to reflect on their journey and the benefits of digital in their career. Initially the format was to run out in May, but I chose to include three more dates in June.
From e-commerce, to brand identity, to freelance life... With this appointment, I covered several areas, to tell the potential of digital to those who are still strangers to this world.
Digital Projects: Chef A 4 Paws
Did you know that there is a portal dedicated to the well-being of your four-legged friends? Born in 2010, Chef A 4 Zampe is a project that has a focus on the nutrition and well-being of dogs and cats. Paolo Lerici and his wife Valentina launched the site after developing a series of balanced recipes suitable for even the most demanding palates. On the site you can buy a selection of natural products, made with quality raw materials, but that's not all. In fact, you can request a personalized consultation, to study an ad hoc food program for your pet. The choice of the site, and consequently of e-commerce, was crucial to reach more customers, especially in the lockdown period.
Below is the video of our talk:
Digital projects: Basketball according to Mez
Basketball, playground and New York, these are the key words that are needed to tell the story Basketball according to Mez. Chiara Mezzini is a basketball enthusiast from Bologna who launched her site in 2020 with a new look. Her portal collects stories and anecdotes from the New York courts, as well as a series of interviews with insiders in the basketball world. Graphics play a key role in the launch strategy of the digital projects, as it was for Chiara. In particular, the logo reflects the idea, personality and is a key tool for building one's brand identity.
Below is the video of our talk:
Digital projects: Kiariladyboss
Creative, overwhelming and explosive, Kiara Di Paola is an Italian content creator and influencer based in New York City. She is the founder of New York City 4 All, a travel agency for Italians. In recent years, she has created the character of Kiariladyboss and on social channels she narrates the Big Apple between events, history, culture and art. Social media requires commitment, perseverance and a lot of patience, Kiara knows something about it and extensively studies a strategy for each platform. Between YouTube, Instagram, Facebook and TikTok, her followers discover her world in color and many overseas curiosities.
Below is the video of our talk:
Digital projects: MRS Sweet
I have defined the one with Serena Sirini "a sweet direct." because she introduced me to her world made up, yes, of delicacies, but also of well-being. With her husband Paolo, she changed her life and moved to sunny Mallorca to open MRS Sweet a unique pastry shop. In fact, Serena and Paolo are specialists in raw-vegan cuisine, a world still little known in Europe but already popular in America. MRS Sweet's creations are lactose-free, gluten-free and refined sugar-free, light desserts with healthy, natural ingredients. The website and e-commerce offer you a window into the sweet world of vegan baking, impossible not to fall into temptation.
Below is the video of our talk:
Digital Projects: iTUINS BARBARINO
I digital projects were the theme of the live broadcast between iTUINS Barbarino and beyond. The undersigned and Alessio are freelancers, specializing in the world of digital and editorial graphics. Sites, logos, layouts, in our 20 years of experience in the industry we have really seen it all. During our conversation, we talked about the pros and cons of freelance life, starting with personal stories. Opening a VAT number and living a freelance life is a challenge. Experience is key, but it is the mental approach and organization that make the difference.
Below is the video of our talk:
Digital Projects: MOBILE VIDEO MARKETING
Manabe Repici has made video, a passion and a job. He is the creator of Mobile Video Marketing, a guide created to make the most of video in your marketing strategy. Today, communication is visual and it is essential for companies to tell their business and their story in video. It is not easy to talk about yourself in front of a video camera, especially for the inexperienced, but you have to experiment and try. In his YouTube live broadcasts, Manabe explains how you just need your cell phone to make professional videos to tell your digital projects.
Below is the video of our talk:
Digital Projects: MEGA RAW BAR
Paolo Tonarini of MRS Sweet, is the creator of MEGA RAW BAR, a natural bar dedicated to sports enthusiasts. A longtime cycling enthusiast, Paolo was looking for a vegan product made with natural and environmentally friendly ingredients. Raw, in fact refers to raw, because ingredients found in nature are used. Athletes are always looking for healthy products in line with their lifestyle, and Paul has come up with a balanced and energetic snack. MEGARAWBAR can be found in various sizes, and the website has all the information about the ingredients, as well as e-commerce to try the bars directly at home.
Below is the video of our talk:
